Steve and Shah Store demo
Founder Story

Camelina found me.

I Love Camelina® is not a trend-driven brand. It is the result of nearly two decades of experience in food, product development, and global sourcing—coming together at the right time.

My background began in food. I was involved in a growing food manufacturing business, including work with Jason Bread products, which were at one point being evaluated for acquisition by a large distributor that today owns multiple major kosher and specialty food brands, including Manischewitz.

That early exposure to manufacturing, distribution, and scaling food products gave me a deep understanding of what it takes to bring something from concept to shelf.

I later transitioned into apparel consulting, working across global markets including Mexico, Hong Kong, Guangzhou (China), and Vietnam. That experience expanded my understanding of sourcing, production, and quality control at scale.

It was during that period that I was first introduced to Camelina oil. I helped develop and bring an early Camelina-based omega-3 concept to market, including efforts that reached national retail conversations. But the product was not right—the processing removed key nutritional value, the taste did not compete, and the market was not ready.

Still, I recognized the potential.

I knew Camelina could be something special—if it was done right.

Years later, after extensive research, I connected with Olimega Farms—producers of what I believe is the best-tasting Camelina oil in the world. From that moment, the vision became clear: build a brand that introduces Camelina to the U.S. market the right way.

I Love Camelina® was created to do exactly that—bring a clean, stable, omega-3 rich cooking oil into everyday kitchens, backed by quality sourcing, great taste, and a simple mission: help people cook healthier without compromise.

This is not the first time I've worked with Camelina. It's the first time everything—product, sourcing, and execution—is aligned.

Camelina found me once. Now I'm bringing it to everyone else.

— Marc Jacobson, Founder
I Love Camelina®

Bringing Camelina to You

Founder-led in-store demonstrations introducing the world's best-tasting camelina oil directly to customers

Marc Jacobson conducting founder-led camelina oil demonstration
Marc Jacobson conducting founder-led camelina oil demonstration

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